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Success from the Heart – The Heart of the Mendocino Coast, Part 1

I’ve visited the Mendocino coast nearly every year; as far back as I can remember.  My dad was passionate about the Northern California

Village of Mendocino, CA

Village of Mendocino, CA

coast and the rugged shores of Mendocino.  We headed there on summer road trips, to brave the bracing winds and stinging-cold water and watch my mom comb the beaches for shells and pretty pieces of glass.   In my early adolescence I became fascinated with the bohemian lifestyle of the village of Mendocino: a grocery store in an old church, charming bookstores in funky water towers, and colorful people and their artwork all over town.

This year I traveled to the Mendocino coast again as I planned and assisted the Mendocino Coast Chamber of Commerce with a press trip for travel writers.  I was meeting and working and getting to know a few people who live and work in Mendocino and Fort Bragg.   As I listened to them I somehow began to sense what it feels like to live there.  I could feel how different and unique it is to dwell on this coastal edge; edging up against the rocky beaches, cold and windy days, forest roads and rural living.

It’s not completely easy to live on the Mendocino coast.  The town of Fort Bragg, the village of Mendocino and a few small hamlets along Hwy 1 are on their own for providing all of the modern conveniences that we, in the 21st century, take for granted.  Cell phone service is limited, having just landed in Mendocino about two years ago; still, most likely, you have to duck around a corner, or go outside on your porch to pick up a signal.   There are not a lot of choices for employment; working and making a living takes creativity and diligence. Keep reading